British rapper Dizzee Rascal has been announced as the new brand ambassador for Playbet.io, the online crypto casino and sportsbook that launched in June 2024.
The partnership, brokered by Nick Hunter of P11, will see the Mercury Prize-winning artist feature in exclusive Playbet-branded content, including live streams and other digital activations aimed at engaging the platform’s growing global audience.
Playbet.io, which has quickly gained traction in the crypto gaming space, offers a range of services including slots, live dealer games, and a sportsbook covering both traditional sports and eSports. The company has grown its footprint thanks to its fast withdrawals, welcome offers, and a multi-tiered VIP program.
Dizzee Rascal, a pioneering figure in the UK grime scene whose career spans over two decades, expressed his enthusiasm for the collaboration. “I’m excited to partner up with Playbet and be a part of this groundbreaking experience. I love to be a part of anything innovative, and Playbet is doing big things globally, as am I. Let the games begin!” he said.
Playbet.io Chief Marketing Officer Miguel Almeida welcomed the new ambassador, stating: “We’re thrilled to announce our partnership with one of the most legendary names in the music industry, Dizzee Rascal.
“A true icon of success, Dizzee has captivated millions of fans worldwide, and we’re proud to welcome him as the newest ambassador for Playbet.io. This collaboration marks an exciting chapter for us, and we’re confident it’s going to be a hit.”
The announcement follows another recent move by Playbet.io to expand its brand reach, through a partnership with Italian football club Como 1907. That agreement designates the Serie B club as the platform’s official entertainment partner.
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