How Casinobonusar.nu Finds the Perfect Casino Bonus for Swedish Players: An Interview with Johan Svensson
Johan Svensson, now the permanent CEO of Raketech, is no stranger to the iGaming affiliate world. As one of Raketech’s co-founders, he has played an important part in building multiple successful affiliate brands, including Casinobonusar.nu. This Swedish site helps players navigate casino bonuses, find licensed operators, and try free to play slots. In this interview, we chat with Svensson about the role of Casinobonusar.nu, how Swedish gaming regulations have shaped the industry, and what’s next for the site.
What makes Casinobonusar.nu stand out in a competitive affiliate market? Johan Svensson stated, “Casinobonusar.nu is one of our flagship sites in Sweden, the site is designed to simplify the process of finding and understanding welcome bonuses for Swedish players. It’s all about transparency – we break down bonus terms, wagering requirements, and other key conditions in a way that’s easy to understand.” He emphasizes that the website’s focus on transparency and trust is what sets them apart. “We only work with licensed casinos, and we make sure our information is always up to date so players can make informed decisions.”
How does Casinobonusar.nu benefit both players and casino operators? Svensson explains, “It’s about creating a win-win situation. For players, we provide reliable, easy-to-understand information on welcome bonuses and different casino options, ensuring they only interact with licensed casinos approved by the Swedish Gambling Authority (Spelinspektionen). For casino operators, we connect them with engaged, well-informed players who understand the rules and limitations around bonuses. This benefits everyone – players know they’re playing safely, and operators get quality traffic that supports responsible gaming.”
What challenges does Casinobonusar.nu face in Sweden, and how do you navigate them? Svensson shares, “The Swedish market is one of the most regulated in Europe, which brings both challenges and opportunities. One key challenge is strict advertising guidelines. We tackle this by focusing on quality content and strong search engine optimization (SEO) to ensure players find us organically. Another challenge is the one-bonus-per-player rule, which means we can’t promote ongoing promotions the way affiliates do in other countries. We work around this by emphasizing the quality of the welcome bonuses that are available and offering players additional content like game reviews and responsible gambling guides.”
How has the Swedish Gambling Act impacted Casinobonusar.nu and the broader affiliate landscape? Deploying in 2019, Svensson notes, “The Gambling Act reshaped the industry by requiring all operators to be licensed and follow strict regulations. For us, it meant shifting our strategy to promote only licensed casinos and ensuring our content complied with new advertising rules. The limit of one bonus per player per license reduced the number of promotions we could showcase, but it also increased trust in the market. Overall, the regulations have pushed affiliates to be more transparent and innovative, which aligns with Raketech’s values.”
Do you expect any changes in Swedish gaming regulations soon? Svensson is cautious: “The regulatory framework is still evolving, but I don’t expect major changes in the short term. The Swedish Gambling Authority continues to crack down on unlicensed operators, and there are ongoing discussions about deposit limits and bonus restrictions. Any updates will likely be gradual rather than drastic. Our job as an affiliate is to stay flexible and ensure we continue providing compliant, useful information for players.”
Can you break down welcome bonuses and why they matter? In Svensson’s view, “A welcome bonus is a casino’s way of attracting new players. Typically, it comes as a deposit match where the casino adds extra money based on how much you deposit – or free spins on a slot game. These bonuses are important because they give players extra value. In Sweden, welcome bonuses are the only type of bonus casinos can offer, making them even more significant. At Casinobonusar.nu, we help players compare different welcome offers to find the best value from licensed operators.”
Wagering requirements can be confusing. How do they work? Svensson clarifies, “Wagering requirements are the conditions attached to a bonus that dictate how much you need to bet before withdrawing winnings. For example, if you get a 100 SEK bonus with a 20x wagering requirement, you’d need to bet 2,000 SEK before cashing out. These rules exist to prevent players from simply withdrawing free money. On Casinobonusar.nu, we make sure to explain wagering requirements clearly and highlight bonuses with reasonable terms.”
Free spins are popular among players. What should they know about them? According to Svensson, “Free spins give players a chance to try out slot games without risking their own money, but they often come with conditions. For instance, they might be limited to specific games or have a cap on winnings. At Casinobonusar.nu, we list free spins offers from licensed casinos, focusing on those with low or no wagering requirements. A great example is branded free spins, often called things like ‘Cash Spins’ which come with no wagering at all – meaning any winnings are paid out as real cash. We also feature free-to-play slots, so players can explore games without any risk.”
What’s next for Casinobonusar.nu? Svensson indicates, “We’re constantly looking to improve the user experience. That means making the site easier to navigate, adding interactive tools to compare welcome bonuses, and expanding our educational content. We’re also continuously working on making the site faster and more responsive, ensuring smooth browsing on both desktop and mobile. Additionally, we’re exploring personalized features, like recommending online casinos based on a player’s preferences.”
How do you see the role of affiliates evolving in the iGaming industry? Svensson predicts, “The affiliate space is shifting toward greater transparency and compliance. Players are more informed than ever, and regulators are tightening rules, so affiliates need to focus on quality over quantity. At Raketech, we believe affiliates should be educators and trusted advisors, not just traffic sources. Casinobonusar.nu fits into this by providing clear, reliable information that helps players make smart decisions while supporting licensed operators.”
Looking Ahead: Under Johan Svensson’s guidance, Casinobonusar.nu is all about making online casino info easy to understand and accessible for Swedish players. The goal is simple: to be a one-stop site where players can find clear, accurate details about casinos and welcome bonuses. As the industry evolves, we’re always adapting – keeping things fresh, compliant, and player-friendly while ensuring both players and casino operators benefit in the best way possible.
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