Silver Reef Casino Resort has selected Gaming Analytics (GA) to provide real-time, A.I.-powered analytics across its casino operations. The partnership enables Silver Reef to make faster, data-driven decisions via modern technology without relying on a dedicated in-house analytics team.
Silver Reef Casino Resort Aims To Improve Guest Experience
According to the news release, the collaboration is part of Silver Reef’s ongoing investment in technology to “improve business performance, marketing precision, and guest experience.”
“As a property without a formal analytics department, Gaming Analytics provides an essential resource,” said Dale Robertson, General Manager at Silver Reef.
“The ability to analyze patron behavior in real time and adjust marketing strategy immediately has made a measurable impact. GA’s platform is invaluable.”
GA offers the gambling industry the first self-learning, A.I. platform. The company continues to expand globally as more operators adopt its platform to access and analyze data in seconds via a cutting-edge dashboard.
“We’re excited to welcome Silver Reef to the GA network,” said Kiran Brahmandam, CEO and founder of Gaming Analytics. “Their team understands the value of real-time data, and we’re proud to support their operational goals.”
Game Analytics’ A.I. Platform Enhances Slot Optimization
In addition, Silver Reef’s slot operations now use GA to identify underperforming machines, adjust floor layouts, and alter incentives with live performance data.
“Access to real-time slot analytics is a game-changer,” said Wayne Moenoa, Director of Slots. “We no longer wait for delayed reports. GA gives us the ability to make fast, informed decisions that maximize revenue and improve the guest experience.”
Silver Reef Casino Resort, located in Ferndale, Washington, features over 1,000 slot machines, table games, multiple restaurants, and a luxury hotel. The property is owned and operated by the Lummi Nation.
Founded in 2017, Gaming Analytics (GA) is an A.I.-powered platform for casino operators. GA’s tools allow Silver Reef to monitor guest behavior, campaign performance, and operational trends from a single interface.
Jose is an iGaming analyst with wide experience within the sector. He has been working as content writer on casino and betting websites for more than 10 years, contributing on websites like Pokerlistings, Casinobee, Betpack among others, sharing his insights and perspective for the future ofthe iGaming market.
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