- International Game Technology (IGT, Financial) (IGT) has secured a multi-year casino management systems agreement with Red Earth Casino in Thermal, California.
- The partnership includes a full-floor systems hardware upgrade featuring advanced technologies.
- IGT’s ADVANTAGE™ CMS will replace an existing competitor’s system at Red Earth Casino, modernizing operations and enhancing player experiences.
International Game Technology (IGT) has announced a multi-year systems agreement with Red Earth Casino in Thermal, California. This strategic partnership will see the casino’s current management system replaced with IGT’s ADVANTAGE™ CMS, a move that represents a significant competitive displacement in the casino management systems market.
The agreement includes a comprehensive hardware upgrade across the casino floor, integrating IGT’s advanced AVENTO™ capabilities, W2G Accrual and Mobile Responder modules, and the M5 content management platform. These enhancements are designed to personalize player experiences and ensure seamless operational efficiency.
Red Earth Casino’s decision to adopt IGT’s latest systems advancements signals a major transformation in their operations. The new FloorNet architecture, with its “message bus” design, will improve system performance and uptime, while the IGT SystemWatch™ provides continuous 24/7 monitoring.
Michael J. Broderick, General Manager of Red Earth Casino, expressed excitement about the partnership, emphasizing the role of IGT ADVANTAGE in modernizing their gaming floor and enhancing their player loyalty program. He highlighted the system’s versatility and its ability to support future growth and expansion.
Nick Khin, IGT President of Global Gaming, noted that especially with growing emphasis on real-time data and player convenience features, the investment in IGT ADVANTAGE CMS positions Red Earth Casino to capitalize on current and future opportunities. The integration of IGT’s cutting-edge technology with a comprehensive system upgrade is expected to bring operational efficiencies and increased player satisfaction.
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