Casino-Inspired Tequila Packaging : high-end tequila

CasAzar Tequila, a new ultra-premium brand founded by former Diageo executives Max Ramirez and Viviana Sierraalta-Ramirez, has quickly established itself as a noteworthy contender in the high-end tequila market through its combination of artisanal craftsmanship and symbolic storytelling.

CasAzar Tequila boasts three expressions, including the Joven, the Reposado, and the Añejo. These offerings have already earned seven prestigious awards, including top honors at the Spirits Business Tequila & Mezcal Masters and San Francisco World Spirits competitions. Each variant showcases distinct flavor profiles — the unaged Joven blends chamomile and honey for freshness, the seven-month-aged Reposado balances agave sweetness with citrus zest, and the 21-month Añejo delivers deeper spice and cacao complexity.

Beyond its high-end tequila, CasAzar also stands out with its striking packaging. The hand-painted porcelain bottles are shaped like stacked casino chips with gold accents. This aesthetic approach embodies the brand’s ‘bet on yourself’ philosophy.

Image Credit: CasAzar Tequila