Red Earth Casino in Thermal, California, US, has signed a multi-year deal with IGT, adopting the company’s Advantage casino management system (CMS).
In addition, Red Earth Casino will complete a full-floor systems-hardware upgrade with advanced Avento capabilities, leverage IGT’s W2G Accrual and Mobile Responder modules, and utilise M5, the company’s content management platform.
“The Red Earth Casino team is incredibly excited to partner with IGT to modernise our gaming floor and player loyalty programme,” said Michael J. Broderick, Red Earth Casino general manager (pictured, front row, far left). “The versatility of IGT Advantage and the power of M5 technology equip Red Earth Casino to deliver a deeply personalised player experience while scaling seamlessly for future growth.
“This platform isn’t just an upgrade, it’s a fundamental part of our long-term strategy to innovate, expand and lead in the next era of tribal gaming.”
Red Earth Casino’s CMS deployment will include some of IGT’s most recent systems advancements such as IGT Advantage’s new FloorNet architecture, which features a “message bus” design that elevates system performance and uptime, and IGT SystemWatch which provides 24/7 system monitoring.
“As the strategic importance of real-time data and player convenience features continues to grow, it’s an excellent time for Red Earth Casino to invest in the IGT Advantage CMS to meet the opportunities of today and the future,” said Nick Khin, IGT president, global gaming.
“In packaging IGT’s leading CMS with a variety of apps and a floor-wide systems hardware upgrade, Red Earth Casino can quickly benefit from operational efficiencies and increased player satisfaction.”
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