Imagine Live has made its entry into the Serbian iGaming market by partnering with King.rs, a prominent operator in the region. This collaboration introduces live dealer blackjack and roulette tables tailored specifically for Serbian players, further strengthening Imagine Live’s European footprint.
The partnership includes the launch of two blackjack tables and one roulette table, all featuring high-definition streaming and advanced interactive tools designed to enhance player engagement. This initiative underscores Imagine Live’s commitment to providing localized and technologically advanced gaming experiences to cater to regional markets.
Hakob Manukyan, CEO of Imagine Live Armenia, highlighted the significance of the partnership, stating, “King.rs is an established brand throughout Serbia focused on delivering exceptional products and gaming experiences by putting the player at the centre of their brand story.”
Strengthening Regional Presence
This move into Serbia aligns with Imagine Live’s broader strategy to expand its services across Europe. According to Gambling Insider, in September 2024, the company solidified its presence in Belarus through a partnership with Betera, where it launched a dedicated studio offering branded blackjack and roulette tables. These tables were specifically designed for Belarusian players, featuring multilingual dealers and the latest streaming technologies.
Earlier in the year, Imagine Live also ventured into the Georgian market in collaboration with Betlive. This partnership introduced its popular blackjack and roulette tables to Georgian players, showcasing the company’s focus on customizing experiences for different regions.
Diverse and Innovative Offerings
Imagine Live, which is a subsidiary of Digitain, has quickly gained recognition in the live casino sector, delivering an impressive selection of games to cater to varied player preferences. While classic games such as blackjack, baccarat, and roulette remain central to its portfolio, the company has also ventured into live game shows. Titles like Dynamite Roulette, Pirate Plunder, and Robin The Fair have resonated strongly with audiences, adding an exciting dimension to its offerings.
The company continues to innovate with releases like Dragon Tiger and American Roulette, ensuring its portfolio remains fresh and engaging. These innovations reflect Imagine Live’s adaptability to the evolving demands of the iGaming industry and its dedication to staying ahead in a competitive market.
Focus on the Player Experience
The collaboration with King.rs not only reinforces Imagine Live’s reputation as a leader in live gaming but also demonstrates its commitment to player-centric design. By integrating localized features and cutting-edge technology, the partnership aims to elevate the gaming experience for Serbian players while maintaining a high standard of quality.
As Imagine Live continues to expand its reach across Europe, this partnership signifies another milestone in its journey to deliver innovative and engaging live gaming solutions tailored to diverse audiences. The Serbian market now joins the ranks of regions where Imagine Live’s dynamic and interactive games are reshaping the live casino experience.
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