LiveRamp, a data collaboration platform, has partnered with Mohegan to power the gambling industry’s first casino media network for Mohegan.
“By launching the industry’s first casino media network, Mohegan is setting a new standard for highly relevant guest experiences that connect consumers with their favorite brands,” Rich Roberts, President of Mohegan Digital, said in a news release. “With the largest and most powerful data collaboration network, LiveRamp was the clear choice to power seamless connectivity and measurement, help us deepen our premier partnerships and protect customers’ data.”
The agreement will see LiveRamp unify Mohegan’s data and provide advertisers access to Mohegan’s first-party insights to reach guests. The media network will allow advertising campaigns across Mohegan’s digital channels and land-based properties, including slot machines, kiosks, the loyalty program and its app.
Mohegan recently installed new slot machines developed by Light & Wonder based on the Squid Game Netflix series at the Mohegan Sun in Connecticut.
“LiveRamp is proud to lead the way in powering media networks across diverse industries and eager to connect advertisers to more high-value audiences as we grow our collaborative ecosystem,” Vihan Sharma, Chief Revenue Officer of LiveRamp, said in the news release. “That’s why we’re thrilled to partner with a leading-edge brand such as Mohegan to pioneer new applications of data collaboration.”
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