Franchising
Photo: Shake Shack
May 21, 2025
Shake Shack is upping the ante in its expansion strategy, partnering with PENN Entertainment Inc. to open up to 10 locations within PENN-owned casinos across the country.
The first two locations will open next year at Hollywood Casino Toledo, Ohio, and River City Casino Hotel in St. Louis, Missouri, pending regulatory approvals.
“Shake Shack is thrilled to be partnering with PENN Entertainment to open ten incredible Shacks and take a meaningful step into the entertainment space,” Michael Kark, president of Global Licensing at Shake Shack, said in a company press release. “We continue to explore flexible formats that allow us to expand the Shake Shack brand into new regions of the U.S. Together with PENN, we’re creating new opportunities to share our special blend of top-notch ingredients and warm hospitality with even more guests.”
Todd George, executive vice president of operations for PENN Entertainment, said the partnership aligns with the company’s efforts to refresh dining and entertainment options at its properties.
“Shake Shack is a well-known brand that resonates with customers, and we look forward to welcoming them to a core segment of our property portfolio,” George said in the release.
Shake Shack, known for its Angus beef burgers, crispy chicken and hand-spun milkshakes, operates over 590 locations.
1
20
20
