Table Trac will deliver its stack of loyalty, bonusing and operations technology to Shoalwater Bay Casino in Pacific County, Washington.
The company will upgrade the casino’s slot network to CasinoTrac’s PlayerLINQ network, which drives player engagement through the custom SlotSUITE platform while turbocharging efficiency and time on device with SelfPAY.
“We are beyond excited to expand our relationship with CasinoTrac through the adoption of their PlayerLINQ, RePrintEnroll and SlotSUITE products,” Shoalwater Bay Casino Marketing Manager David Johnson said in a statement. “At Shoalwater Bay Casino, our intimate relationship with our players is essential to our continued success, and we know that bond can only strengthen with the inclusion of CasinoTrac’s amazing player engagement systems.
“Whether it be the ability for players to enroll in Players Club or receive benefits at-will through a kiosk, or to receive offers and information at the machine while playing, we are confident that what CasinoTrac offers will maximize that interpersonal player experience in this rapidly evolving digital world.”
According to a release, Shoalwater Bay expects to experience advantages as CasinoTrac automates marketing efforts, reduces jackpot payout times, accelerates play velocity and reaches un-carded players.
“We are thrilled to expand our relationship with Shoalwater Bay Casino, our partner for nearly eight years. Their trust in our people and solutions is an honor,” said Table Trac President and CEO Chad Hoehne. “We strive to provide exceptional technology and enhance customer experiences, ensuring patrons enjoy their time while the management operates within a secure and proven system.”
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